2009 China Media Yearbook & Directory Out Now!

CMM Intelligence is proud to announce the release of its 2009 China Media Yearbook & Directory, the most comprehensive insiders' guide to developments in the world's most complex and dynamic media market.

To bring sense to some incredible changes and enable companies to react appropriately, the 2009 China Media Yearbook & Directory is a unique three-in-one publication with detailed editorial analysis of major developments over the last year and analyst projections for the year ahead; an extended statistical section with proprietary data from leading sources; and a fully updated directory of the major media players in China.

Last year was a highly emotional one for China and its media industries and the 2009 China Media Yearbook & Directory contrasts the human tragedy of the Sichuan earthquake (which led to national cancellation of entertainment schedules and commercial advertising) with the sporting, political, commercial and broadcast success of the Olympics and Paralympics.

It also tracks momentous changes towards the end of the year as the scale of the global economic crisis became clear. China, despite remaining one of the few fast growing economies in the world, saw certain sectors of its media economy fall for the first time in many years, but these contractions were more than offset by strong growth in New Media and government stimulus packages that cover cultural industries.

Following the international success of Chinese films in recent years, the China Media Yearbook & Directory looks at how the government is providing extra funding for the export of Chinese content through its "Go Abroad" campaign and looks back at a year in which Chinese culture, in the form of TV dramas, animation and documentary, started making a commercial impact in overseas markets, a trend we expect to continue with central government support.

The new publication also explores the continued roll-out of multiplex cinemas that is driving strong domestic box office, positive regulations to promote HD production and broadcast, and the rapid growth of original short form content for online and mobile platforms, arguing that these factors are combining to provide all China's digital creatives with very favorable working environments; a market defined by steadily falling technical costs, fast expanding distribution channels and fundamentally strong advertising and retail sectors.

In the statistical section, CMM-I charts the trends shaping a media industry with a total output value of RMB422.08 billion (US$61.70 billion) by the end of 2008, an increase of 11.36% YoY , according to the 2009 China Media Blue Book published by the Chinese Academy of Social Sciences and Tsinghua University. According to that report, the industry is expected to keep growing to RMB475.2 billion (US$69.68 billion) by the end of 2009 and RMB531.4 billion (US$77.92 billion) by year-end 2010.

For more information on the 2009 China Media Yearbook and Directory, please visit our China Media Yearbook and Directory webpage. .