China Media Yearbook & Directory

The definitive ONE-Stop Guide to the world’s most dynamic media market

25% discount available now!

Published since 1999, the China Media Yearbook and Directory is the most comprehensive executive guide to the media industries in China.

This English language guide serves top decision making executives at major multinational media corporations, plus 4A advertising, marketing and PR agencies, and investment banks, legal offices, TV libraries, film and TV associations ... and more.

Please visit our online shop to purchase a copy of the 2009 China Media Yearbook and Directory.

Content

Part 1 – Yearbook

In-depth analysis on the latest developments in the TV, film, advertising, New Media and print sectors, including policy and regulation, media trends and business deals across TV, film, advertising, New Media and print.

Part 2 – Statistics

Key data across all sectors of the media industries in China, including top TV and print ratings, advertising turnover, top ad spenders by category, and Internet and mobile usage. The statistics are sourced from leading data providers such as Nielsen Media Research, Huicong, CMMR and iResearch.

Part 3 – Directory

The most reliable and comprehensive directory of mainland media and advertising organizations, with company profiles, ad rate cards, contact details and channel data for more than 600 major Chinese media organizations and companies.

What's NEW in 2009

• Exclusive interviews with industry leaders.
• Special focus on the Beijing Olympic Games 2008 and its impact on the media.
• New statistics on the rapidly growing online games, mobile games and digital music sectors.
• New directory sections on game operators & developers and mobile platforms & content providers.
• Expanded listings with full contact details for all major Chinese media organizations.

Circulation

With a print run of 3,000 copies, the China Media Yearbook and Directory is distributed through a wide range of industry relevant marketing channels. It is strongly promoted at media events and festivals in China, Asia and overseas. Other distribution channels include the CMM-I website, specialized online bookstores and direct marketing.

Please visit our online shop to purchase a copy of the 2009 China Media Yearbook and Directory.

CMM-I Knowledge Products' clients include:

World Sport Group Pte. Ltd, Macquarie Capital (Hong Kong) Ltd, BBC Worldwide, MTV Asia LDC, HBO Singapore...[more]

Readers' Comments:

Karen Leung, Business Development Executive, BBC Worldwide (Asia) Ltd.

CMM-I’s info products help us keep track on what’s happening in China and it’s useful to our business development there."...[more]