SECTOR REPORTS

Overview

The CMM-I Sector Report series brings you the latest analysis of China's content industry: advertising, TV, film, New Media, publishing and media policy. Released on a regular basis, reports cover such areas as the effects of the recent WTO ruling on China media, China’s 3G content market and China’s sports media business.

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2009 CMM SECTOR REPORTS

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Reports

POLICY: The WTO Ruling on Importing Entertainment Products into China - What Does It Mean for You? Authors: David Wolf and CMM Intelligence. Release date: Dec 14, 2009, 10% Early Bird discount until Dec 14, 2009. Price: EUR 390

In August 2009, a World Trade Organization panel ruled against China’s system of monopoly control over entertainment products. Was this the victory supporters hailed as the dawn of a new day for American and global entertainment companies in the China market? Will China ultimately comply with the ruling, or will it circumvent it? Is China’s regulatory system the biggest problem the global entertainment industry faces in China, or does it simply mask even greater challenges that lie in wait? This paper examines all of these issues in depth, and suggests a path forward for China and the industry.

CONTENT: China’s Online Video Sites - Competitive Landscape, Regulation, Monetization, and the Changing Habits of China’s Consumers Authors: David Wolf and CMM Intelligence. Release date: Feb 5, 2010, 10% Early Bird discount until Feb 15, 2010. Price: EUR 390

Inspired by the example of YouTube, Chinese entrepreneurs and broadcasters have created hundreds of online video sites, all vying for the attention of a young, educated, increasingly prosperous, and massive audience. Facing even greater opportunities – and more daunting challenges – than their overseas counterparts, are China’s online video sites set to displace the state-controlled television establishment and become the vector for China’s global soft power, or are they set to be crushed under the wheels of the nation’s rigid media policies? This report takes a unique look at one of China’s most dynamic media sectors, a must-read for investors, partners, media executives, and industry analysts alike.

ADVERTISING: Now You See It - TV Program Sponsorship & Product Placement in China Authors: CMM Intelligence. Release date: Mar 1, 2010, 10% Early Bird discount until Mar 15, 2010. Price: EUR 390

In Now You See It, CMM-I presents the first independent investigation into the intensely grey area of ‘second category’ or ‘soft’ advertising across China’s broadcast, film, new media and publishing sectors.

From official regulations to the reality of product placement in privately-funded TV dramas, Now You See It is the first report to reveal the operators exploiting these revenue streams and how they do it.

Now You See It reviews advertising industry growth and reveals how sponsorship became an ingrained part of Chinese media culture. With case studies, statistics and insight from the players, we will unveil the full extent of ‘second category’ advertising in China.

CONTENT: China Film Report 2009: The Rise of an Industry to be Reckoned With Authors: CMM Intelligence. Release date: Mar 1, 2010, 10% Early Bird discount until Mar 15, 2010. Price: EUR 390

China's film industry continued to stake its claim as the world's fastest growing film market in 2009, with total film revenues growing 26.47% year-on-year to US$1.56 billion. Cinema construction and growing audience numbers spurred the national box office ahead by 42.96% to top US$909.22 million. Against this back-drop of spectacular growth, China has continued to stress the propaganda function of the film industry while the WTO upheld a US complaint against the restrictions on imported films. Can the industry as a whole continue its spectacular ascent or will conflicting forces hold it back? To help you understand this complex market, China's Film Industry in 2009-2010 examines the year that was and looks ahead to the issues that will shape the years to come.

CONTENT: China’s 3G Content Market - Developments and Outlook Author: David Wolf and CMM Intelligence. Release date: Q1, 2010, 10% Early Bird discount. Price: EUR 390

Over a year after the launches of China’s 3G networks, handset manufacturers, network operators, and service providers are finally weaving together an ecosystem designed to deliver entertainment to mobile devices quickly, easily, and profitably. Yet huge obstacles remain. With three networks, a half-dozen operating systems, eighty different device manufacturers, the industry remains highly complex. Plus government regulators, many seeking to own a piece of the booming mobile industry, are waiting in the wings. This report pulls all of these moving pieces together into a clear picture of the prospects of China’s mobile content market.

CONTENT: Sports Content in Post Olympic China - Faster, Stronger, Higher? Author: CMM Intelligence. 10% Early Bird discount. Price: EUR 390

China’s hosting of the Olympic and Paralympic Games marked the pinnacle of achievement for Chinese sports media and marketers but, for all the success and prestige, what does China’s sports market look like now? Amid serious concerns it has strengthened the interests of the current players, the commercial prospects for international stakeholders are far from certain. This report brings together CMM-I and TNS Sport for an in-depth exploration into which sports content is driving subscribers across TV & radio, internet, mobile and print sectors, providing clear insight into the commercial value of the market today.

STATISTICS: 2002-2010 PRC Media Statistics Author: CMM Intelligence

China Media Statistics 2009: The Year In Review, the latest authoritative data collated from multiple published sources provides a comprehensive one stop statistical guide to the current size, and the speed and scope of growth, in China’s TV, film, radio, print, advertising and new media industries.

China Media Statistics 2009: The Year In Review covers everything from terrestrial, cable, digital and pay TV operators and their respective households to 3D, digital and analog cinema screens and distribution of imported and domestic titles. From how many books, magazines and newspapers are published to how many urban and rural citizens are accessing the Internet through dial-up, broadband and mobile phones, it also brings together official NSBC, SARFT, CNNIC, SAIC, MIIT and GAPP statistics to show how much is being made in advertising, subscription, box office, e-commerce and other revenues.

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Learn more about the CMM-I Sector Reports

CMM-I Sector Reports draw on CMM-I's unrivaled knowledge and understanding of the Chinese media industries including our proprietary information resources (CMM Archives) and 20 years history of providing media consultancy and event services to international and Chinese media clients.

Each CMM-I Sector Report aims at providing insight to key developments and investment opportunities of the Chinese media sector enabling international media players to identify opportunities and assess potential of this otherwise complicated market.

Reports are individually tailored and provide an authoritative overview covering overall situation analysis, economic potential, political issues etc as well as an introduction to major players and deals. CMM-I Sector Reports are further strengthened with case studies and interviews with media leaders representing groups ranging from CCTV to youku.com.

CMM-I Sector Reports typically range from 50-80 pages in either pdf or printed format. CMM-I Sector Reports are available for EU390 with a 10% early bird discount.

For more frequent news updates on media developments in China, subscribe to the free CMM Headlines. If you need a comprehensive overview of all the sectors covered in these reports, the 2009 China Media Yearbook & Directory is available now.

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CMM-I Knowledge Products' clients include:

World Sport Group Pte. Ltd, Macquarie Capital (Hong Kong) Ltd, BBC Worldwide, MTV Asia LDC, HBO Singapore...[more]

Readers' Comments:

Karen Leung, Business Development Executive, BBC Worldwide (Asia) Ltd.

CMM-I’s info products help us keep track on what’s happening in China and it’s useful to our business development there."...[more]