The WORLD TV GUIDE - CHINESE EDITION

CMM Intelligence is publishing the World TV Guide, the definitive global TV markets information resource for Chinese media executives.

Specifically designed for a TV industry that is still in the early stages of exploring the world, the guide is the most comprehensive guide to international TV ever published in Chinese.

State Administration of Radio, Film and TV (SARFT) Minister Xu Guangchun wrote the welcoming words for the inaugural edition, which was published in cooperation with the China Radio, Film and Publishing Group in 2003. The World TV Guide is now the recognized Chinese language information source on international TV markets.

The World TV Guide provides readers with a practical overview of the key issues and trends in the international TV industry, plus in-depth country guides with key demographic, economic and industry data and individual company listings. The World TV Information Map section provides easy-to-reference information on broadcast standards, major international broadcast organizations, annual events and awards, and program/advertising rate cards.

The 2008-2009 edition featured:

• An international and regional overview covering policy and regulation, broadcast technology and program production, distribution and advertising,
• Key demographic, economic, cultural and industry data for each country,
• Country by country listings of key TV and TV-related organizations, with the option for companies to take out enhanced listings,
• An English-Chinese glossary of all TV industry terms and a full A-Z index of all listings,
• And more.

Circulation

More than 5,500 copies of the 2008-2009 World TV Guide were distributed to Chinese film and TV executives via the event bags at leading industry events, including the Shanghai TV Festival. A further 500 copies were mailed to key executives across the Mainland.

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For more information, please contact us directly:

• Mr. Florian Fettweis at florian(at)cmmintelligence(dot)com