China Media Monitor Intelligence (CMM-I) is the leading independent business to business intelligence resource for the Chinese media industries. Since 1990, CMM-I has provided domestic and international corporate and institutional clients with continuous tracking, development analysis, proprietary products and consulting services for the mainland Chinese media market.
Consulting
For more than 10 years CMM-I has been helping international media companies implement projects in china. Clients include National Geographic, German Films, ITV and Deutsche Welle. High end services include market analysis, Partner vetting, negotiation, implementation and basic lead type services... [ more ]
Knowledge Products
CMM-I specializes in producing quality reportage and analysis of the Chinese media industry, with a strong focus on content across film, TV and New Media platforms. Key publications include our
free China Media Monitor headline service and regular analysis on a range of topics... [more ]
China Media Monitor Headlines
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Zhejiang Satellite TV Partners with China Telecom Mar 05, 2010
Air Media Loses US$12.40 Mln in Q4 09 Mar 05, 2010
Shanda to Launch Mailbox and IM Services Mar 05, 2010
National Animation Base Established in Hefei Mar 05, 2010
Sichuan Radio & TV Station Launches International TV Channel Mar 05, 2010
Domestic Films Lose In New Year Bonanza Mar 05, 2010
Broadcasting Constraints to be Imposed on TV Dramas Mar 05, 2010
CMM-I Partners
What’s New
CMM-I has launched a new series of China Media Sector Reports. Topics include: The WTO Ruling on Importing Entertainment Products into China-What Does It Mean for You?, China’s Onlin...
After one month Winter Holiday, we’d like to invite you to the monthly German Films screening at the German Embassy School Beijing at 7:30pm on Thursday, Mar 18, 2010.
Published since 1999, the China Media Yearbook & Directory is the
most comprehensive executive guide to the media industries in China.
The unique three-in-one format includ...
China Media Facts
| Population | 1.32 bln |
| Households | 399 million |
| National TV Penetration | 96.6% |
| Cable TV Subscribers | 151.18 mln |
| Digital TV Subscribers | 26.16 mln |
| Average Satellite Channels Received (Nationwide) | 22 |
| Average Channels Received Per Urban Household | 61 |
| Average Channels Received Per Rural Household | 36 |
| National Broadcaster | CCTV |
| TV Drama Production | 14,670 episodes |
| TV Animation Production | 101,900 minutes |
| TV Drama Production Studios | 2,511 |
| TV Advertising Revenue | RMB 51.9 billion |
| Internet Users | 210 million |
| Online Advertising Spend | RMB 10.6 billion |