China Media Monitor Intelligence (CMM-I) is the leading independent business to business intelligence resource for the Chinese media industries. Since 1990, CMM-I has provided domestic and international corporate and institutional clients with continuous tracking, development analysis, proprietary products and consulting services for the mainland Chinese media market.

Consulting

For more than 10 years CMM-I has been helping international media companies implement projects in china. Clients include National Geographic, German Films, ITV and Deutsche Welle. High end services include market analysis, Partner vetting, negotiation, implementation and basic lead type services... [ more ]

Knowledge Products

CMM-I specializes in producing quality reportage and analysis of the Chinese media industry, with a strong focus on content across film, TV and New Media platforms. Key publications include our
free China Media Monitor headline service and regular analysis on a range of topics... [more ]

CMM-I Partners

What’s New

CMM-I has launched a new series of China Media Sector Reports!
CMM-I has launched a new series of China Media Sector Reports. Topics include: The WTO Ruling on Importing Entertainment Products into China-What Does It Mean for You?, China’s Onlin...
Latest news about the German Films Screenings

To celebrate the Chinese New Year, we’d like to invite you to the last German Films screening this year at the German Embassy School Beijing at 7:30pm on Thursday, Feb...

2009 China Media Yearbook & Directory -- 25% discount available now!

Published since 1999, the China Media Yearbook & Directory is the most comprehensive executive guide to the media industries in China.

The unique three-in-one format includ...


China Media Facts

Population 1.32 bln
Households 399 million
National TV Penetration 96.6%
Cable TV Subscribers 151.18 mln
Digital TV Subscribers 26.16 mln
Average Satellite Channels Received (Nationwide) 22
Average Channels Received Per Urban Household 61
Average Channels Received Per Rural Household 36
National Broadcaster CCTV
TV Drama Production 14,670 episodes
TV Animation Production 101,900 minutes
TV Drama Production Studios 2,511
TV Advertising Revenue RMB 51.9 billion
Internet Users 210 million
Online Advertising Spend RMB 10.6 billion